Pure Value Trading (Shanghai) Co., Ltd., a subsidiary of Ji Hui Duo (Beijing) Technology Co., LTD., aims to be a bridge between independent small shops, supermarkets and suppliers in a township. Small local stores can now access the most comprehensive platform of international and local brand suppliers in real time. In partnerships with over 160 top-quality brands, Pure Value Trading brings together an efficient distribution network and data analytics.

Pure Value is the private brand of Pure Value Trading (Shanghai) Co., Ltd, "high quality, reliable and affordable" is the core of Pure Value brand. The manufacturers and products of Pure Value products are subject to strict audit and product testing to ensure that each product has reliable and excellent quality. The establishment of Pure Value also aims to provide more high-quality commodities for rural people and make rural life better. At present, Pure Value has sales in villages and towns in Henan, Hebei, Shandong, Guizhou and other places.

Guinong.com is an e-commerce and financial technology platform established by Guizhou supply and marketing cooperatives. Guinong.com has become the leading force in the transformation of the provincial supply and marketing cooperatives into rural e-commerce suppliers. The platform brings together the resources of the cooperative system, online mall, trading platform and mobile apps to create an enjoyable and efficient experience for users. Through partnership with Bank of Guiyang, Gionong.com has transformed its 3,000 retail outlets into virtual banking hubs that can provide rural customers with a range of banking services more efficiently than physical branches.